‘My Eyes Were So Swollen I Was Unable to Even Open Them’

Onemanda Preisinger feels anxious about her child’s upcoming 13th birthday party. It’s not due to the typical reasons related to a home packed of clamorous preteen kids, but since it’s the first time she will showcase her new face to acquaintances and extended family. “Clearly I’m going to tell everyone as they come in, ‘Just so you know, this is not how I look,’” says the 30-year-old property agent from south Florida.

How she looks is, admittedly, a little startling – her face puffed up and unnaturally tightened, as though secured by heavy-duty tape. Her altered – and she’s keen to stress, temporary – appearance is the outcome of six cosmetic procedures, including an minimally invasive facelift, conducted by a surgeon in Turkey’s Istanbul, the previous month. “My poor husband teared up when he saw me for the first time because I couldn’t even open my eyes. That’s how puffy I was,” she explains to me via online call from her house. “I had to tell him: ‘Babe, I’m fine, I’m not in pain. I just look like someone jumped me.’”

Increasing Popularity of Early Facelifts

Based on plastic surgeons, Preisinger is among a rising count of individuals electing to have a rhytidectomy in their 20s and 30s – significantly before a decade prior to most doctors’ typical patient age range of forty to sixty. (Though most surgeons are eager to highlight the professional guideline of: “We treat genetics, not age.”) “I have 28-year-olds asking for facial lifts,” states London-based aesthetic plastic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the facial area. “It’s a very significant procedure, and I’m a bit concerned when I observe individuals choosing it as a personal preference.”

Understanding the Facelift Procedure

A facelift, also known as a rhytidectomy, elevates the tissues in the face that start to sag as we age. “Human faces are structured a bit like onion layers,” says based in Kent face specialist Marc Pacifico. “Skin and fat on the surface, then a stratum of supportive tissue called the SMAS. Consider the SMAS as the structural foundation of the face. And that’s what ages us; that’s what loosens and sags and pulls the skin down with it.”

You risk performing surgery on individuals that have underlying problems. It’s not a practice for an conscientious surgeon to pursue

Previously reserved of affluent seniors, overuse of injectables – when overuse of injectable gels expands the face and causes laxity in the skin – combined with the common adoption of weight-loss drugs, cut-price surgical travel, and the development of novel, famous-figure-promoted surgical techniques are attracting a different type of patient towards this invasive surgery. Statistics indicate an 8% increase in facelifts over the last year in the UK; while a survey found that the portion of younger facelift patients is increasing, with one-third of procedures now conducted for patients aged thirty-five to fifty-five.

“Patients are asking now to look like the optimal form of themselves and naturally the techniques are following,” says Orfaniotis. Currently, the operation du jour is the comprehensive facial lift, a technique evangelised by figures including reality TV star Kris Jenner, to fashion designer Marc Jacobs.

Deep Plane Technique

Where a conventional facelift entails elevating the SMAS, the deep plane facelift loosens the facial ligaments underneath, enabling surgeons to reshape the face by moving the underlying layers, and avoiding the taut, pulled appearance occasionally caused by older methods. “We avoid placing tension on the skin because we’re going below, to the deeper tissue,” says Harley Street plastic surgeon Rajiv Grover, who specialises in the advanced method. “It is the deeper tissue that is adjusted. The skin follows along as a passenger.” Lifting the whole facial structure as a unified block results in a authentic-appearing and longer-lasting outcome. It also means that the procedure is not just being used for the primary goal of youth preservation – or rejuvenation, as the cosmetic field describes it – but for “beautification” and facial restructuring, too. “We receive many inquiries from clients aged 28 to 35 for this purpose,” notes Grover.

Personal Journey

Preisinger had never planned on undergoing a facelift – at minimum not at the thirty years old. But years of using hyaluronic acid dermal fillers in an attempt at “symmetry correction” meant that by the time she entered her late 20s, she was “damaged”. “I didn’t do this because I desired to appear young,” she says. “I underwent it because the injectable ruined my face. I regret ever done it. If I had avoided the injectable, I don’t believe I would be in this situation right now.”

If injectable substances ever fully dissolve has long been a point of contention in the cosmetic field. “Research have indicated that they seldom fully dissipate,” says Grover, “but they migrate and can obstruct drainage pathways. A contributing factor to what we call ‘pillow face’ is also the reality that to some extent, the face becomes slightly waterlogged because its capacity to remove bodily fluid has been diminished.” Although studies into the area is preliminary, cautionary statements on injectables’ potential impact on the body’s drainage have been issued, and additional studies announced. An esteemed facial plastic surgeon, speaking anonymously, says he would avoid using injectables in a client because of the risks they pose. “Many doctors don’t want to talk about this, because the manufacturers who make filler can be quite forceful.” He’s heard stories, he says, of plastic surgeons being landed with court orders after expressing worries.

Choice and Surgery

For Preisinger, after beginning injecting filler, she felt as if she had to keep replenishing it – particularly when it started to migrate to other parts of her face. She was just 28 when a nearby cosmetic doctor in the state proposed that a facial and neck surgery could be what she required to finally step off the injectable hamster wheel. After 24 months, she found herself choosing between a list of suggested accommodations in Istanbul, sent to her by the clinic assistant at her doctor’s clinic.

Originally, Preisinger had scheduled an upper and lower blepharoplasty – commonly called blepharoplasty – but her doctor advised her that a facelift was the right solution for the laxity she was experiencing in her face. She booked a brow lift, a mid-facelift and a neck lift. The eve of her operation, 24 hours post she’d arrived solo in the country, she decided to add a mouth enhancement. “Subsequently the surgeon stated, ‘We will lift the lower eyelid puffiness.’ Then he said, ‘I believe if we remove some cheek fat, it will contour your face.’ So I ended up including additional procedures,” she says. She paid $22,000 (£16,500) for the six-hour surgery, including a three-day|

Stacey Hogan
Stacey Hogan

A London-based tech analyst and writer with over a decade of experience covering digital transformation and startup ecosystems across Europe.